All Buyers Are Liars: Exposing The Closely Guarded Secrets Of Elite Car Sales Professionals

Originally published in 2009, this book has been re-listed by Cactus Publishing due to public demand. The automotive industry is a very different place these days but this book comically tells the story of the Sales Process as it was before the FCA and the Internet changed the landscape!Have you ever wondered what separates the truly successful car salesmen (and women) from the rest? Are you curious to know the persuasive patter they use to successfully secure the sale? Are you wondering how they convince people to make the second largest purchase the are ever likely to make?Whether you're a sales professional yourself or a canny customer looking to get inside the mind of a car salesman, this book will dismantle the whole process and show you how to success is simply a system and attitude. Read more